Top Prominence And Absolute Top Metrics
Lähetetty: 03.01.2022 09:00If you want your Google Ads account to go smoothly, you will have to regularly optimize your ads and know how to evaluate the metrics that Google shows us about their performance. To give you a cable, today we are going to see how prominence metrics work, that is, top and absolute top metrics, and how they can help you achieve better results with Google Ads. Discover the Phone Number List most important digital marketing metrics. The 130 that you should not lose sight of! Click here and download the most complete ebook. Google Ads top and absolute top prominence metrics What are prominence metrics in Google Ads? Prominence is an estimate of your ad's visibility within the Google search results page (SERP) and is primarily measured based on the expected click-through rate based on various factors.
The two most prominent are: The position of the ad: Ads in higher positions have more prominence because they are more visible to users. Typically, the higher an ad is on the page, the more clicks it will receive. Ad formats: Ads with special formats are more prominent because they attract more user attention and typically generate more clicks than text-only ads. The absolute top and top metrics Google's prominence metrics fall into two broad categories: Top metrics: Tell you if your ads are showing at the top, meaning anywhere above organic search results. Absolute top metrics: tell you if your ads are showing in the absolute top, that is, as the first ad above organic search results. In turn, for each of these categories, we can see different metrics: Top Impression Share or Absolute Top Share: The impression share of your ad that is shown in that place. Bidding on these metrics as a target is not advised. The reason is that higher bids sometimes make your ad participate in more competitive auctions and you end up getting a worse position among the results.
Impression share at the top or absolute top: The impressions your ad has received in this position, divided by the estimated number of impressions it could have received. Lost impression share at top or absolute top (budget): An estimate of how often your ad has not shown in these positions because the budget allocated was too low. Share of lost impressions at the top or absolute top (ranking): An estimate of how often your ad was not shown in these positions because the ranking was too low. If you want to improve the prominence of your ads, Google Ads recommends bidding on one of the last three metrics. In this way, you are helping to increase the percentage of ads that show at the top or the absolute top of the search results page.
The two most prominent are: The position of the ad: Ads in higher positions have more prominence because they are more visible to users. Typically, the higher an ad is on the page, the more clicks it will receive. Ad formats: Ads with special formats are more prominent because they attract more user attention and typically generate more clicks than text-only ads. The absolute top and top metrics Google's prominence metrics fall into two broad categories: Top metrics: Tell you if your ads are showing at the top, meaning anywhere above organic search results. Absolute top metrics: tell you if your ads are showing in the absolute top, that is, as the first ad above organic search results. In turn, for each of these categories, we can see different metrics: Top Impression Share or Absolute Top Share: The impression share of your ad that is shown in that place. Bidding on these metrics as a target is not advised. The reason is that higher bids sometimes make your ad participate in more competitive auctions and you end up getting a worse position among the results.
Impression share at the top or absolute top: The impressions your ad has received in this position, divided by the estimated number of impressions it could have received. Lost impression share at top or absolute top (budget): An estimate of how often your ad has not shown in these positions because the budget allocated was too low. Share of lost impressions at the top or absolute top (ranking): An estimate of how often your ad was not shown in these positions because the ranking was too low. If you want to improve the prominence of your ads, Google Ads recommends bidding on one of the last three metrics. In this way, you are helping to increase the percentage of ads that show at the top or the absolute top of the search results page.