The Virtual Farm: Email Marketing Success

[jakariabd]

So you bought the website, you have the lead generation forms, you got the traffic, and now you have a a bunch of names and email addresses with no clue of what to do next. If you find yourself thinking these thoughts, you are not alone. I get these responses from agents all day long. The closing process a Realtor runs a buyer through is efficient and clockwork: Meet with buyer, get them qualified, drive around looking at homes, build trust and then get an offer in... But when that first step doesn't happen, then what?Your website is pulling names,buy email database and numbers from the traffic you have driven to it. You make an effort to contact every lead. When you get no response, or the brush off that they are just poking around online do you simply move on to the next lead? You shouldn't... you are throwing away your future's quality leads.

I find it amazing when speaking with a client who feels that they've exhausted all 50 of their inbound web leads in just two days or even two weeks! These clients not only need to change their approach to handling buy email database their leads, but also their understanding of the online audience.

An online lead is not the same as someone who has just called on a sign, walked in the office, or referred to you. The internet has made us more independent and avid self educators. When was your last flight booked buy email database a travel agent? Your next car...how many hours will you log online researching it? Vacations, medical issues, career development it's all being researched passionately online. The home buying and home selling process is no different. instead of the 6-18 week development of a traditional lead, Realtors need to buy email database understand that an online lead is a 6 to 18 month incubation period. Buyers go online to research every element of the home buying process and along the way will leave a clue or two as to who they are. This clue is day one of a long incubation period that needs to be executed effectively to develop into a serious lead.